- +40%
Ecommerce growth
A multi-region SEO strategy that boosted organic traffic, clicks, and sales by over 200%—helping Esse Skincare grow globally and rank where it matters most.
About Esse Skincare
Esse Skincare is a globally recognized organic skincare brand known for its science-backed, probiotic formulations. With dedicated websites for regions like the UK, US, and a standalone shop, Esse needed to drive more organic visibility and conversions across all key markets.
The challenge
While Esse had a strong product offering and established brand identity, their online visibility wasn’t keeping up with demand. They were losing out on high-intent search traffic, especially in competitive skincare markets like the UK and US. They needed a focused SEO strategy to improve rankings, drive clicks, and ultimately boost sales—without compromising brand aesthetics or site performance.
Services Used:
STRENGTH IN NUMBERS
Business impact
Within a few months, Esse Skincare saw a 200% increase in organic impressions, clicks, and sales. Rankings improved across key skincare keywords in the UK and US, organic revenue grew through the Shop site, and engagement on blog and product pages surged—solidifying Esse’s presence in global markets.
Increase in Organic Traffic
Growth in Organic Sales
Increase in Impressions & Clicks
Esteemed digital marketing solutions
We implemented a tailored SEO strategy across all four key regions (Main, UK, US, and Shop). Our approach included:
- In-depth technical SEO audits to fix crawl issues and improve site health
- Extensive keyword research for each region to localize content and optimize category/product pages
- Implementation of structured data and schema for products and articles
- Optimizing meta titles, descriptions, and headers for core landing pages and high-traffic blog content
- Enhancing internal linking to distribute authority and improve user navigation
- Regular performance tracking and reporting, using data insights to refine and scale efforts
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
